Attending iPublish Jamaica’s first Digital Publishing workshop was one of the best decisions I made for 2015.
The seven-hour seminar, which was held at the impressive-looking Faculty of Medical Sciences on the University of the West Indies, Mona Campus, was one of the events I attended for this year’s staging of the Kingston Book Festival. Now that World Book and Copyright Day is here again, I thought it would be fitting to share a few highlights of my experience and what I learned.
- “Writing is an art. Publishing is a business.” — Kellie Magnus, author, and Founder and Editorial Director of Jackmandora, a Caribbean children’s media company.
- “Print is not dead. The industry is simply evolving rapidly.” — Latoya West-Blackwood, CEO of iPublish Jamaica.
- “Not every book needs a launch.” — Latoya West-Blackwood, on creative, innovative, and inexpensive ways to promote one’s book.
- Trends and Opportunities to note, according to Digital Book World White Paper (Latoya West-Blackwood’s presentation):
- The book publishing’s digital transformation and how it’s still in its infancy, with numerous opportunities for innovators, change agents, and book business entrepreneurs.
- How e-Books will continue to open new, greater audiences for publishers.
- The aftermath of the Amazon and Hatchette dispute, an opportunity for publishers to reflect and re-evaluate the book distribution ecosystem.
- Why publishers should embrace and maximize IT, data, and analytics.
- The importance of learning new skills to master mobile – the world’s fastest growing media platform.
- How self-publishing will continue to grow as more options arise from technological trendsetters.
- The educational publishing market’s transformation and the EdTech opportunity.
- Why navigating the intricacies of international markets is essential for digital book publishers.
- The role of content marketing in the publishing industry.
- How dynamic communities, built around content are super-charging the discoverability of books.
- The value of partnerships and supply chain collaboration in the book publishing industry.
- “How do you look online?” — Corve DaCosta, on Your Digital Identity.
- “Motivation, Positioning, and Connection.” — Corve DaCosta, on important things to remember in social media networking.
- “Make use of podcasts.” — Roshane Miller, on one of the tools in a writer’s toolbox.